Use of Google Analytics:
This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies” – text files that are saved on your computer and enable an analysis of your use of the website.
The information the cookie generates regarding your use of the website is usually transferred to, and saved on, a Google server in the US. If you opt to activate IP anonymization on the website, then your IP address will be truncated by Google within the EU and in other countries that have signed up to the European Economic Area (EEA) agreement. Only in exceptional circumstances is the full IP address transferred to a Google server in the US and truncated there. Google is contracted by the website operator to use this information to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage. The use of your IP address by Google Analytics remains completely separate to other data used by Google. You can prevent the installation of cookies by changing the appropriate settings in your browser options. However, please be aware that if you do this it may restrict your use of certain functions on our website.
You can also prevent Google from collecting and processing the data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing the following browser plug-in: http://tools.google.com/dlpage/gaoptout?hl=de
In view of the debate regarding the use of analytics tools with full IP addresses, please note that this website uses Google Analytics with the “_anonymizeIp()” function, which ensures that IP addresses are processed in truncated form only and prevents them from being traced to a specific user.
This company also uses analytics reports to record demographic characteristics and interests.